Chris Dietrich
Owner / Art Director

Chris Dietrich is a professional of graphic design in brand identity with more than 25 years experience working for large and small companies alike.

Since landing his first job in Amsterdam, his designs have been focussed on corporate communications for some of the largest companies in the world, particularly in the high-tech and financial markets. In contrast to the “big slick” that he does so well, Chris has simultaneously focused on a more local, main-street approach to his clientele with hand-crafted logos, unique typography, and a more holistic and honest approach to marketing.

With his technical experience spanning the traditional print arts, digital print production, and web/app UX design, Chris has a full-suite understanding of the graphic design industry and also serves as liaison between programmers, printers, and business leads to assure quality and speed to completion.

HISTORY: 1990 to Present

With a keen interest in Dutch design, Chris hitchhiked his way into a position at the top, award-wining design firm of Visser Bay Anders Toscani (VBAT) in Amsterdam, The Netherlands and was part of the corporate branding team for many of the country's leading financial and insurance institutions. Chris also implemented the company's first computerized design platform and educated other designers through the digital transition.

Chris then found his way to New York City where he continued a career in freelance design for numerous publishing houses, magazines, and financial institutions. Chris became Art Director of John Kneapler Design located in the flat-iron district of Manhattan and continued to manage and create for non-profit and corporate clients. There he won a variety of new accounts with accurate design proposals that fit defined marketing objectives and budgets while improving existing client campaigns.

In 1995, as the internet gained commercial acceptance, Chris co-founded the web development firm AdFo, Inc. – specializing in site design and online implementation for the corporate partners of CompuServe. As creative director, he developed web presence for many tourism, publishing, and financial companies looking to take their first steps into this new communication medium.

Leaving New York's bustle behind, Chris and his wife made their new home in Media, Pennsylvania, a suburb of Philadelphia. Working with many local, national, and international businesses, Chris has found a balance of work specializing in brand identity/awareness, print collateral, and online communications. Chris also serves as brand consultant for 23k Studios where he designs and manages brand-critical campaigns for some of the region's top Fortune 500 companies.

Chris’ latest venture, Watertable Creative, was launched in early 2011. By focusing on brand development as the heart of communications, Chris hopes to help smaller firms and start-ups find stronger footholds in today's brand landscape.


Chris’ latest project is hoping to challenge the way we look at money with a new regional benefit currency called Ithacash, started by Scott Morris in 2015. This initiative builds upon the legacy of Ithaca Hours, started by Paul Glover in 1991, where the goal is to help people get their needs met while improving everyone’s bottom line through intrinsically local finance and increased liquidity.

Drawing from the lessons learned from other local currencies coupled with his own extensive research into currency and financial document design, Chris is utilizing state-of-the-art security features and custom print techniques to create an internationally respected currency while evoking the proud culture of a people during very unique periods in its history.



HomeServicesAbout UsContact Us610.322.3428


For whom he has worked:

  • Amsterdam
    Flexa Paints
    Heineken Brouwerijen
    NMB Postbank Group (now ING)
    SNS Reaal Group

  • New York
    BMG Records
    Buddy-L Toys
    Callaway Editions
    Canadian Tourism Council
    Cena Restaurant
    Chase Manhattan Bank
    Deloitte & Touche
    Details Magazine
    Eye For Design
    Harper's Bazaar Magazine
    INC Design
    International Bank of Japan
    Inside Out Design
    Institutional Investor Magazine
    Ketchum Public Relations
    Kings County Hospital
    Money Book Club
    Poly Gram Records
    Simon & Schuster
    The National Times
    The New Yorker Magazine
    The Stern School of Business (NYU)
    The Tibet Store
    World Financial Properties
    United Digital Artists (Apple)

  • Philadelphia Region
    Becket Crain
    Bryn Mawr College
    DONA International
    Final Exit Network
    Greer Lange Talent Agency
    Lorél Advertising
    Market Acumen
    Produce Marketing Association
    OHR / Medical Dimensions
    Spring Garden Pictures
    The Institute for Aegean Prehistory
    The Won Institute

    w/ 23k Studios
    – Barclays Bank
    – Capital One
    – CSL Behring
    – GlaxoSmithKline
    – Innovation Printing
    – SAP America / AG / Global
    – Siemens (Financial/Medical)
    – STAR /Concord EFS
    – SunGard
    – TEVA Pharmaceutical
    – TMX Interactive
    – Towers Perrin
    – Unisys
    – Vertex Tax Solutions
    – VMware

  • Media
    Deigo's Cantina & Tequila Bar
    Hedgerow Theatre
    La Belle Epoque Wine Bistro
    Media Arts Council
    Media Business Authority
    Media Farmers Market
    Per Lei Boutique
    Picasso Restaurant
    Roberts Filter Group
    Sterling Pig Brewery
    TimeBank Media
    Transition Town Media